Altuzarra
I spent six months interning at Altuzarra during my final semester at NYU. During this time, I fully immersed myself in the luxury fashion industry, working with a small team to collaborate on all things digital marketing. In addition to my responsibilities as an intern, I found a creative outlet in developing both real and mock campaigns for the brand.
Altuzarra
Strategy & Art Direction
-
Shift Altuzarra from showcasing clothing to owning a clear, differentiated brand essence in the luxury space.
-
Altuzarra had a limited budget and needed to define a distinct brand identity beyond its clothing—without the large-scale campaigns typically used to build luxury brand worlds.
-
Luxury gives women the freedom to defy expectations and express themselves without limits.
-
Reframe modern tailoring as what enables women to defy expectations and express themselves fully—no matter the setting.
Given budget constraints, I used generative AI as a production tool to achieve high-fashion, editorial-quality visuals. I taught myself Sora and iterated through dozens of prompts per image to fine-tune composition, lighting, and realism. This process allowed me to create a visually rich, campaign-ready output that would typically require a full production team.
Altuzarra (NYFW)
Strategy & Art Direction
-
Generate buzz and anticipation for Altuzarra’s FW25 New York Fashion Week show by creating a social-first teaser that captures attention and builds intrigue.
-
Fashion Week content is saturated, with brands releasing polished, revealing campaigns—making it difficult to stand out while still holding back enough to build intrigue.
-
Audiences are more drawn to what they don’t fully understand—mystery creates curiosity, and curiosity drives engagement.
-
Transform the collection’s moodboard into a cryptic, cinematic teaser that builds intrigue and anticipation.
To generate buzz for Altuzarra's New York Fashion Week FW 2025 show, I created this promotional teaser video for their social media. The video captured the moodiness of Joseph's collection while remaining cryptic to build anticipation for the show.
New York Fashion Week — Fall Winter 2025 ( Pre-Show Teaser)
As part of my responsibilities as a digital marketing intern for Altuzarra, I created dozens of Instagram stories and advertisements to promote upcoming collections. Below, is an example from a collaboration with VS Pink.
